Press Releases
| Jeanious by Barely There™ Panties Slide into the Season’s Hottest Denim |
| “Fall’s Hottest Jean + New Panty = Stroke of “Jeanious” by Barely There |
WINSTON-SALEM, NC (August 16, 2006) – As the leaves begin turning colors to signal the changing of seasons, women’s closets follow suit, igniting in a sea of blue. This fall, fashion experts agree that denim will reign supreme as the must-have wardrobe staple.
According to Cotton Inc.’s Lifestyle Monitor, eight out of 10 women claim to like or love wearing denim. What has been elusive up to this point was the perfect pair of panties to go with those jeans. In fact a national survey of 1,000 women ages 18-54 recently found that nearly half of women face challenges when pairing panties with jeans. According to the survey – commissioned by Barely There Intimates – women struggle to find underwear that effortlessly slip into denim and keep their waistband hidden when paired with lower-rise jeans.
But thanks to a stroke of “Jeanious” by Barely There, the quest for the perfect panty is now over. And nothing will put these panties to the test like this season’s hottest denim look, the stovepipe jean.
“Skinnier looks mean tighter fits, and the dreaded panty ride-up,” said Joanne Kaye, Design Director Barely There Intimates. “Underwear made with cotton and microfiber fabrics roll and tug when women pull on their jeans. Jeanious by Barely There panties are different because they are made with a sleek satin blend especially designed to slide under denim.”
Dipping in the front and back, the “V” waist lays flat against the skin and is just the thing for even the lowest of low-rise fashions. The panty comes in three great silhouettes: hipster, thong and bikini. And of course, Jeanious by Barely There is tagfree for the ultimate in comfort against her skin
About Barely There® Intimates
Barely There® bras, shapewear and panties are sold at department stores nationwide. Barely There® Intimates is part of Hanesbrands Inc. Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the internet at www.hanesbrands.com.
For additional information about Barely There bras, shapewear and panties, visit the Barely There
Web site at www.barelythere.com.
According to Cotton Inc.’s Lifestyle Monitor, eight out of 10 women claim to like or love wearing denim. What has been elusive up to this point was the perfect pair of panties to go with those jeans. In fact a national survey of 1,000 women ages 18-54 recently found that nearly half of women face challenges when pairing panties with jeans. According to the survey – commissioned by Barely There Intimates – women struggle to find underwear that effortlessly slip into denim and keep their waistband hidden when paired with lower-rise jeans.
But thanks to a stroke of “Jeanious” by Barely There, the quest for the perfect panty is now over. And nothing will put these panties to the test like this season’s hottest denim look, the stovepipe jean.
“Skinnier looks mean tighter fits, and the dreaded panty ride-up,” said Joanne Kaye, Design Director Barely There Intimates. “Underwear made with cotton and microfiber fabrics roll and tug when women pull on their jeans. Jeanious by Barely There panties are different because they are made with a sleek satin blend especially designed to slide under denim.”
Dipping in the front and back, the “V” waist lays flat against the skin and is just the thing for even the lowest of low-rise fashions. The panty comes in three great silhouettes: hipster, thong and bikini. And of course, Jeanious by Barely There is tagfree for the ultimate in comfort against her skin
About Barely There® Intimates
Barely There® bras, shapewear and panties are sold at department stores nationwide. Barely There® Intimates is part of Hanesbrands Inc. Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the internet at www.hanesbrands.com.
For additional information about Barely There bras, shapewear and panties, visit the Barely There
Web site at www.barelythere.com.
| For more information, please contact: | |
| Terri Barnes Barely There 336.519.6764 terri.barnes@hanesbrands.com |
|
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